Zoe St. Gemme

  Introduction In today’s world digital and social media marketing play a major role in how businesses communicate with consumers. Companies rely heavily on platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube to build brand awareness, connect with audiences, and increase sales. While marketing strategies continue to evolve with technology and consumer behavior ethical concerns surrounding advertising and online communication have also become more important. Questions about honesty, authenticity, manipulation, and consumer trust are constantly being discussed in the marketing industry. Because of this integrating Christian values into digital and social media marketing has become an increasingly relevant topic. Christian faith integration in marketing involves applying biblical principles and ethical values to communication, branding, and business strategies. Instead of focusing solely on profit faith based marketing emphasizes honesty, integrity, compassion, service...

 Over the course of this class I have learned so much more than just how to post on social media or design advertisements. I have gained a much deeper understanding of how digital marketing works, how businesses use online platforms to connect with audiences, and how important creativity and strategy are in modern marketing. Looking back at everything we covered throughout the semester I can honestly say that this class helped me grow both professionally and personally. From analyzing companies’ digital strategies to creating my own campaigns every assignment pushed me to think more creatively and critically about marketing in today’s digital world. One of the biggest things I learned was how powerful social media marketing can be when it is used correctly. Before taking this class I mostly viewed social media as entertainment or a way to communicate with friends. Now I understand that platforms like Instagram, TikTok, Facebook, and X are some of the most important marketing tools...