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How Wendy's Became the Queen of Savage Tweets

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  Introduction Today I want to talk about a brand that absolutely ate (literally and figuratively) on social media  Wendy's . If you’ve ever been on X you’ve probably seen their tweets. They’re not just posting promotions they’re roasting people, roasting other brands, and somehow making fast food marketing actually entertaining. This post will break down how Wendy’s used social media to blow up, why it worked, and what businesses can learn from it. The Start of Wendy’s Social Media Fame Wendy’s didn’t always have this personality, but everything changed when they started being bold and savage online. One of the biggest turning points was when they started roasting customers and competitors on Twitter. People were NOT expecting a fast food brand to act like that and it immediately went viral. According to a case study Wendy’s roast strategy led to: Massive engagement  Increased brand awareness Multiple viral moments across social media They proved that b...
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Why Google Business Profile is the Most Underrated Marketing Tool Right Now

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  Introduction If you’ve ever searched something like coffee shop near me or nail salon open now you’ve already used one of the most powerful marketing tools without even realizing it which is Google Business Profile. This free tool allows businesses to show up directly in Google search results and on Google Maps making it one of the easiest ways to reach customers right when they’re ready to buy. In today’s digital world having a strong Google Business Profile isn’t just helpful it’s essential. What is Google Business Profile and Why It Matters Google Business Profile formerly Google My Business is a free platform that lets businesses manage how they appear in search results. It includes key information like location, hours, reviews, photos, and services. This matters because a huge percentage of people rely on Google to find businesses nearby. In fact nearly half of all Google searches are for local businesses, and many users click on the map listings before anything else. Tha...
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What This Course Taught Me About Digital Marketing and Myself

 Over the course of this class I have learned so much more than just how to post on social media or design advertisements. I have gained a much deeper understanding of how digital marketing works, how businesses use online platforms to connect with audiences, and how important creativity and strategy are in modern marketing. Looking back at everything we covered throughout the semester I can honestly say that this class helped me grow both professionally and personally. From analyzing companies’ digital strategies to creating my own campaigns every assignment pushed me to think more creatively and critically about marketing in today’s digital world. One of the biggest things I learned was how powerful social media marketing can be when it is used correctly. Before taking this class I mostly viewed social media as entertainment or a way to communicate with friends. Now I understand that platforms like Instagram, TikTok, Facebook, and X are some of the most important marketing tools...
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